Twitter Analytics: Brand Insights
Using Twitter to measure the impact of conversation for the world's largest brands
Shipped | Role: Product design lead
THE CUSTOMER
High-level brand advertisers looking for global conversation views about their brand, as well as media, and creative agencies.
THE CHALLENGE
Across all advertising channels (display, television, print, mobile) global brand syndications like Proctor & Gamble have a hard time answering basic questions around the reach and impact of their individual brands. How many people around the world talk about their brand? Do people talk about their brand more than their competitors? What do people say about the brand in the first place? Who are those people in the first place?
In early 2015, we began creating a tool to help answer some of these questions with Brand Insights to support strategy and planning efforts for some of the largest brands in the world.
Process: whiteboards
Process: mid-progress
SELECT PRODUCT VIEWS
(Authentic values have been redacted or replaced to respect customer and company privacy)
RESULTS
Through a strong research process and fast iteration, we're in the process of launching this product to a set of the world's largest advertisers and have heard some great feedback so far along with some obvious areas of opporunity.
