Patagonia flag
A personal exercise in vexillology to make a token for friends on our annual adventure
Shipped | Role: From concept to sale
The whirlwind of traveling with friends! From planning the trip, to meeting up at the airport, to arguing where we’re going to eat and when we’re going to wake up, these trips seem like they’re done as soon as they start. We have photos, memories, and stories to share but I wanted to create something more tangible; a symbol we could carry with us while we were out.
I love flags and vexillology. Representation of place and identity is fascinating, so I thought I’d make a flag to represent our own temporary albeit strong sense of place and displacement for our group. Using the flags of countries we’d visit as a palette and our mutual love of the contemporary, a flag was designed using core principles of good flag design. Use few colors, no typography, maintain simplicity, but make it distinctive.
By combining the process of notebook sketches and geometric diversion in Processing, a geometric pattern was found to express the energy of adventure, paths of movement, and a sense of departure and destination that created a unique and recognizable physical symbol we could share by way of photography, and with extra flags for people we would meet along the way as memory tokens.