Tweet activity dashboard
Sometimes customers feel like they're tweeting in to a void.
With the Tweet activity dashboard in January 2014 we sought a way to tell people on Twitter more information about where their content was going, namely by surfacing impression data. By asking a basic question about what total information do we have about customer Tweets, we ended up with a stronger product than the previous iteration of Tweet activity which, until that point had only been available to advertisers.
The initial ask was to figure out a way to add a number to an existing dashboard that had started to show its years. So came the questions: could we open up the page a little more? What if we used some updated typography and made the page feel a little more like the consumer experience? What if we added some more summary information?
We turned that initial ask in to an evening and weekend project and ran with it.
But a dashboard isn't enough. We had to create a method for people to see what was going on behind each of those Tweets; things so ethereal, impermanent and easily forgotten. With a Tweet details view, we created a sheet that showed trend of impressions over the first 24-hours, a breakdown of those engagements and opened-up a space where we could show the breakdown between paid and organic information. This sheet paradigm has helped inform much of the navigation paradigm moving forward to today's ongoing work.